I would like to ask a question of those women who think they like this collection-
Why do you want to adopt the look, wear the scent, carry the bag, of a 1950's middle American housewife?
In terms of the Prada corporation's 'bet' on 'sweetness' - is sweetness what you really want to feel and convey to the world? Is that what women should now be - sweet?
It's probably not necessary to consider feminism directly but perhaps think of your own mothers or grandmothers, women socialised in the 1950's, and how you try to help them overcome problems caused by deferrence, mundanity, piousness, emptiness, guilt, etc?
Always remembering that other sartorial choices are available, are we really to be nostalgic for a return to such a world?
I think presently that this corporate 'bet' should be seen as deeply offensive. That the correct response should in fact be anger. But it seems that most of you will hand over your money at the counter - dutifully, sweetly.
I'm not being facetious. I ask sincerely. I'm genuinely interested. I can see there could be several possible answers but I'd like to not second guess but hear people's thoughts...