Is anyone else not a fan of Michael Bay's recent VS commercials?
I only really realised this during the VSFS segment about past commercials. Some of them were so beautiful, sophisticated and understated (particularly the French château.)
Bay's commercials just seem so repetitive, uninteresting and shot through a very male gaze in comparison. The Angels aren't really given a personality - they just stand there looking beautiful while they look into umpteen wind machines with explosions going off somewhere in the background. There's probably also a car or a helicopter with lots of flashes to emphasise the point...
It doesn't feel right for VS, imo. I don't really think it'll attract customers in the same way that their old adverts did. The new adverts are quite intimidating to many customers (especially in the 25-35 age bracket which VS must attract) and seem to portray a very male image of a powerful woman. It's not empowering, it's just 'pwow, look at these hot women!' - not 'look at these empowered women who feel sexy because of their underwear.'
I don't know... That's just my two cents? Does anyone else feel this?