McCartney's H&M collection unveiled[FONT=Arial,Helvetica,sans-serif]
[/FONT][FONT=Geneva,Arial,sans-serif]Hadley Freeman, deputy fashion editor
[/FONT][FONT=Geneva,Arial,sans-serif]Thursday October 27, 2005
[/FONT][FONT=Geneva,Arial,sans-serif]Guardian
[/FONT][FONT=Geneva,Arial,sans-serif]In a rare example of a fashion cliche being justified, the most eagerly anticipated collection of the year was unveiled yesterday in London. Stella McCartney's collection for the high-street behemoth H&M was, after months of hype, hints and scandal, shown to the press. The latter element was provided by Kate Moss, who had been booked to star in the ad campaign for the range. But after she was photographed taking cocaine, H&M terminated her contract and hired Italian model Mariacarla Boscono to step in.
McCartney's skinny trousers, rock'n'roll T-shirts and cocktail dresses have always had a strong youth appeal, but high prices have kept the clothes out of youth range. In an interview this week she said: "I've always felt there was something wrong about making high-priced clothes," - a view that will come as a surprise, one imagines, to the Gucci Group, which owns McCartney's range.
McCartney has referred to her H&M collection, which will go on sale in select stores on November 10, as "the best of Stella", and there is truth to that. Her training on Savile Row and love of 80s-style slouchy sportswear and ladylike evening wear are all represented at about a 10th, or even 20th, of their usual prices, and these are the best pieces. Less interesting are the silk-mix tops with chiffon sleeves and beige men's shirts. Equally, it's hard to see why McCartney chose washed-out beige and stale moss green as dominant colours. But these are cavils about what is otherwise a good effort, and which will undoubtedly sell out.[/FONT]