According to Fashion Wire Daily, h&m had a pre-sale for fashion editors at 8am....(Link:
http://www.fashionweekdaily.com/scene/fullstory.sps?inewsid=270105&itype=8488)
Stellaaaaaaa!
McCartney makes editors McCrazy
Thursday, November 10, 2005
It’s 8 am and there’s a half-mile line at H&M.
]
Twilight Zone? No. Just
Stella McCartney. The pedigreed British designer followed in
Karl Lagerfeld’s footsteps this morning with the launch of Stella for H&M, her own collection for the Swedish super-chain.
Fashion editors had first dibs—provided they arrive at 8am. But the early rising wasn’t the only issue. “It’s all so good,” muttered
Marie Claire’s
Wendy Wallace, as she swept the first floor. There were silk camisoles for $30, velvet-sashed sheaths for $99, and a banded sweater dress with a huge, draped collar for $79 that actually caused fights.
Many looks on the floor weren’t in the company press kit, leaving some editors confused as to what they actually wanted. “Buy it all,” advised
Style.com’s
Laird Borelli, who arrived at the pre-sale with colleague
Nicole Phelps. “You can always return it later, but if you want it later, it won’t be here.”......