Victoria's Secret Etc, Etc (PLEASE READ POST #1 BEFORE POSTING)

Looks like they may possibly try streaming the show... maybe taking a Youtube (or Netflix/Hulu, if they can) exclusive approach to the show, which IMO is the best way to market the viewing of the show to a "younger, fresher audience". Whether or not it will generate more views? There's only one way to find out.

VS simply needs to do a better job of marketing their brand. If SI can get Lais and Barbara doing promo after promo after promo all in a couple of days (and, as we speak, EVERY SI model is currently in Miami for a promotional trip), so can VS. The least they can do if they're taking a digital approach is implement TONS of online ads, exclusive promo on said service they may stream on (i.e. if on YouTube, Making Of on Youtube Red and exclusive footage of the show in redundant advertisements... see Wix and TikTok's marketing strategy), be in cahoots with the higher-ups at said service so they can get better featured and attract more consumers, and have the models do a press day or two - and no, VS, I don't just mean Good Morning America, Wendy Williams and the BUILD series.
 
They did the right thing by finally posting the whole show on their youtube account, I look forward to it being in that format from now on.
Yep. I'm 26 and don't own a television along with most of the people I know, so I can't imagine the age group that they market this to watches anything that isn't streamed.
 
They should have done that at least 5 years ago. I mean, most of us who don't live in the US have to watch the show on youtube anyways.
 
VS has a new "VSBeauty" account on Instagram which supposedly follows all the Angels on Instagram... except for Behati, Lily, and Romee. :ninja:

Romee I can see as a simple mistake, given she's actively modeling for the brand and just uploaded a "VS Hair Tutorial" on her YouTube channel. However, Bee and Lily? Time will definitely tell.
 
Lily is definitely not an angel anymore and hasn't been for a while. Behati probably had to do last year's show because it was what was left of her Angel contract.
 
Lily was such a poor fit for the brand, I'm surprised she lasted this long. Marisa Miller was total VS material, she should've had a longer career with them than Lily.
 
Hope it's OK to post this here...
Doutzen did an interview with The Telegraph and here are some thoughts of hers about VS.
I find it refreshing what she says about Victoria's Secret and them having a lot of models and why she left.
Gotta love her honesty and being direct :smile:

She credits Meisel’s endorsement with helping her to get what seemed like the contract of a lifetime. ‘I didn’t even know what Victoria’s Secret was when I first came to New York from Holland,’ she admits. ‘My agent took me to the store, and there was a picture of Gisele on the wall and he said, “One day you’ll be here.”

‘Everyone knows what Victoria’s Secret is today, but back then for me it was a very different time and just another job. It was prestigious, but now girls are crying if they get cast for this show. I was never hysterical about it.’

Victoria’s Secret reached exceptional heights as the social-media era of modelling took off, with its shows becoming bigger each year. It made household names of its Angels, some of whom pledged never to retire because they appreciated the status it gave them so much. Only in December, after 19 years of service, did Adriana Lima finally hang up her wings. Kroes was there in its prime, but says she knew after six years as an Angel it was the right time for her to leave.

‘At one point in my life that show was my favourite time of the year,’ she says. ‘You get so much attention, your ego is just “wow”, you’ve worked so hard to look a certain way and you get so much credit for it. But I had two children, we moved back to Amsterdam from New York and I had an opportunity to work with a lingerie brand here, where I would get to be the only brand ambassador. Things had changed a lot at Victoria’s Secret, too. [Victoria’s Secret] were taking on new models each year and it was not about [promoting] six iconic girls any more.

She also found the post-pregnancy pressure to ‘get [my] body back’ intense. After Myllena was born in July 2014, she had four months to get into ‘lingerie-worthy’ shape for the show on 2 December.

‘For me, it was my job. I don’t know what else I would have done,’ she says. ‘It’s also genetics, through many years of training my body has a certain muscle memory, and I lost a lot of weight from breastfeeding, so it was [achievable]. I think it takes a lot more courage and discipline for a mum who’s not a model to get back in shape. I was motivated to work twice as hard because I felt lucky to go back to modelling. But looking back, I stopped [Victoria’s Secret] at the perfect moment.’
from Doutzen's thread
 
Doutzen's comments make a lot of sense. I'm actually surprised that other models didn't do the same, to be honest.
Karlie, on the other hand, gave us another reason why she left VS (not the original "I'm leaving to go to college) which...not trying to be mean, but sounds like BS. But Karlie has left me confused for a while now.
 
Well, this is Karlie's reason ...
I gotta say I understand Doutzen more than Karlie. It's completley OK to be a feminist and think of what kind of example you want to set for young girls but you know VS is about underwear, you know their brand. It seems like such a random explanation.

Karlie Kloss Says She Ended Her Contract with Victoria's Secret Because It Didn't 'Reflect' Who She Was

"I think that was a pivotal moment in me stepping into my power as a feminist," Kloss told British Vogue in her new cover interview

For Karlie Kloss, being a Victoria’s Secret Angel didn’t align with her values when she decided to hang up her wings and end her contract with the lingerie giant in 2015.

In a new interview with British Vogue, the 26-year-old Project Runway host opens up about her decision to leave behind her lucrative contract with the company — famous for its yearly fashion show — while she was in the midst of studying feminist theory at New York University’s Gallatin School of Individualized Study. Her enrollment in the program was a defining chapter for Kloss, who learned that she wanted to be a different role model for her fans and young girls looking up to her.

“The reason I decided to stop working with Victoria’s Secret was I didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful,” she told her Project Runway costar Elaine Welteroth in the cover interview.

Leaving behind her job with Victoria’s Secret was her way of putting her studies of feminist theory into action, and learning to practice what she advocated for.

“I think that was a pivotal moment in me stepping into my power as a feminist,” she told the magazine. “Being able to make my own choices and my own narrative, whether through the companies I choose to work with, or through the image I put out to the world.”

Though she left in 2015, Kloss returned to the runway for the 2017 Victoria’s Secret Fashion Show, and last year vouched for the company’s relevance in the new era of feminism and amid the #MeToo and Time’s Up movement.

“A show like Victoria’s Secret is so relevant in the world we live in today,” Kloss told The Telegraphin 2018. “There’s something really powerful about a woman who owns her sexuality and is in charge.”

“A show like this celebrates that and allows all of us to be the best versions of ourselves. Whether it’s wearing heels, make-up or a beautiful piece of lingerie — if you are in control and empowered by yourself, it’s sexy,” she added. “I personally love investing in a powerful scent or piece of lingerie, but I ensure it’s on my terms. I like to set a positive example, so would never be part of something I didn’t believe in.”

Making her own choices and embracing her feminism head-on also led her to launch Kode With Klossy in 2015, a nonprofit that hosts learning experiences to help girls pursue their passions and empower young women to become involved in tech.

Her evolution in the fashion industry and with her career was something that initially scared her, but looking back, she is proud of the decisions she’s made because of the place it’s brought her to now.

“I think I was fearful that I would lose a job or lose my position if I said I didn’t want to do something,” Kloss said. “But I did not lose out on jobs. If anything, the more I exercised the power of my voice, the more I earned respect from my peers.”

“And I earned more respect for myself,” she added. “Only now do I have the confidence to stand tall – all 6ft 2in of me – and know the power of my voice.”
people.com
 
I think the problem with Karlie's statement (apart from the fact that she doesn't seem to really know what feminism is) is that she still works as a model. And what she says not only applies to VS, but to the entire industry. Also, she walked for them again in 2017 so...
I'm not saying that this couldn't be one of the reasons why she left, but what Doutzen says sounds way more realistic.
 
They made the right choice. VS is dead. There are no multi million dollar contracts anymore and there is certainly no prestige. After this week's drama with Fleur du Mal and Epstein, their reputation is just not going to get better this year.
 

  • The show is still, as far as I know, going to happen this year, despite what a couple of models have previously speculated. VS is going to take a different approach to the show by cutting their budget and making the show strictly streamable rather than televised. (Update: Shanina Shaik said to the Daily Telegraph that the show isn’t happening. Will get back on this.... eventually.)
  • One of those budget cuts... the "PINK Spokesmodel". Some may have noticed that Zuri Tibby has not worked for PINK since doing last year’s show, and Grace Elizabeth quickly jumped on over to the VS boat. There’s a reason why - no more contracts for PINK.
  • Maggie Laine was also... believe it or not... NEVER a contracted spokesmodel for PINK, which I hadn’t known until recently. She simply has close ties with the brand and works often with them. It was always Grace and Zuri post-Rachel, and Grace is an Angel now.
  • Casting news seem to be pretty blurred right now. No idea if it’ll be handled the same way as it was when the show was televised or not. My plan is to start the VSFS thread AS SOON as models start becoming confirmed to go to castings, so there’s a better way to distinguish general VS talk and the show’s yearly discussion.
  • No news as to whether Behati and Lily are gone (surely Lily must be, at this point, right?), but Candice just did her comeback photoshoot for the brand a couple of weeks ago, so she’s not going anywhere.
 
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Wondering when and what they are going to say about it. If they dare
 
Shanina Shaik talked to a newspaper and confirmed there won't be a show this year.
 

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